I am building a new website for someone and they’re concerned that if I make any alterations to their previous website that it would affect how theirs appears in search engines. My question is if it would be better to link the new website with a different URL on their existing one, or if it would be smarter to rebuild it using essentially most of the content that would be triggered as keywords. The layout is quite poor, so I would be rewriting all the code, but a lot of the text would remain mostly the same.
As far as i know SEO happens in the html in regards to semantic elements. So if the tags are places properly with headers, nav, article, sections, footer and so on great, if not i would want to explain that to your client and improve their SEO. Now you could keep html the same while adjusting layout in css if your client is not willing to take your advice. This is a good read for a basic understanding.
Totally get the concern about making alterations to the existing website and its impact on search engine appearance. Here’s my take: If the layout is poor and you’re planning to rewrite the code anyway, it might be smarter to rebuild the website using most of the existing content as keywords. You can revamp the layout while keeping the core text intact. As for optimizing the new website, you can use a site SEO checker to ensure it’s on point. . It’ll help you assess and enhance the website’s SEO performance. Good luck with the rebuild and boosting that search engine visibility!
Hello there! It’s great that you’re planning to improve the layout and rewrite the code for the new website. When it comes to preserving search engine visibility, the approach of rebuilding while retaining relevant content can be effective. By identifying the keywords and phrases that currently contribute to their search engine rankings, you can incorporate them strategically into the new website. Additionally, ensure that the website structure is well-optimized for search engines, including proper meta tags, headings, and URL structure. It’s also essential to submit an updated sitemap to search engines for efficient crawling and indexing of the new site.
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Remember to focus on optimizing both on-page elements (like keyword usage and metadata) and off-page factors (such as backlink building and social signals) for better SEO results.